Privacy Policy

Last updated: April 2025

1. Introduction

At GEA Racing, we are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, and share information when you visit www.gearacing.com, place an order, or interact with us via any other channel.

By using our site, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following categories of personal data:

  • Contact Information — Name, email address, phone number, shipping and billing addresses
  • Order Information — Product details, transaction IDs, payment status (we do not store full credit card numbers)
  • Account Data — If you create an account, we store your login credentials and preferences
  • Device & Usage Data — IP address, browser type, device identifiers, and on-site behavior (via cookies or analytics tools)
  • Marketing Preferences — Your subscription and communication preferences

3. How We Use Your Information

We use the data we collect to:

  • Process and fulfill your orders, including shipping and returns
  • Communicate with you about your orders or inquiries
  • Send promotional emails (only if you opt in)
  • Improve our website functionality and user experience
  • Detect, investigate, and prevent fraud or abuse
  • Comply with applicable laws and regulations

4. Sharing of Information

We do not sell your personal information. We may share limited data with:

  • Service providers who help us operate our website, manage transactions, and deliver orders
  • Analytics and advertising partners (e.g. Google Analytics, Meta Ads), where permitted
  • Legal authorities, when required by law or to protect our legal rights

For details on how these platforms handle data, you may refer to their privacy policies:

5. Your Rights & Choices

Depending on your location, you may have the right to:

  • Request access to your personal data
  • Request correction or deletion of inaccurate or outdated data
  • Withdraw consent to receive marketing communications
  • Opt out of targeted advertising
  • Submit a "Do Not Sell or Share My Personal Information" request (required for California, Colorado, etc.)

To exercise any of these rights, please contact us or visit our Data Opt-Out Page.

6. Cookies & Tracking Technologies

We use cookies and similar technologies for:

  • Session management
  • Remembering shopping cart content
  • Analyzing site traffic and usage behavior
  • Showing you relevant ads on other platforms (e.g. via Facebook or Google)

You can disable cookies via your browser settings. Learn more about online tracking and opt-outs at www.aboutads.info/choices.

7. International Data Transfers

If you are located outside the U.S., your data may be transferred to and processed in the U.S., Canada, the EU, or other regions where our servers or fulfillment partners are located. We ensure that appropriate safeguards are in place to protect your personal information.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law (e.g. tax or legal obligations).

9. Security

We implement industry-standard security practices, including SSL encryption, firewalls, and restricted data access. While no system is 100% secure, we take reasonable measures to protect your personal data from loss, misuse, or unauthorized access.

10. Changes to This Policy

We may occasionally update this Privacy Policy to reflect legal, operational, or technical changes. When we do, we will revise the "Last Updated" date at the top. You are encouraged to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, feel free to contact us:

GEA Auto Parts Inc.
1312 17th Street
Denver, Colorado 80202
United States

sales@gearacing.com